Hearth & Home Technologies
Roles
Copywriting
SEO
Brand Journalism
Work
Hearth & Home Technologies is the leading manufacturer of hearth products, including gas, electric and wood-burning fireplaces and inserts.
In 2020 I freelanced for them, helping to overhaul their existing content and increase their SERP rankings by creating new high-quality optimized content. Using interviews with my own sources and HHT’s subject matter experts, I created valuable pillar pages, slideshows and articles in key topic areas such as fireplace venting, new home construction and home design.
A few pieces I wrote are below.